From inbound content that AIs can’t stop citing, to thought leadership that’s everywhere at once, to nurture campaigns that run themselves… we stitch every channel together, automate high-quality content written by heavyweight B2B writers. Automation isn’t about replacing humans. It’s about freeing them to think bigger and move faster.
With the rise of Answer Engines like Perplexity, ChatGPT and Google Bard, building an online interconnected presence has never been more complex. And with the organic website traffic as a metric at record lows – even for giants like Hubspot – marketing managers need to get comfortable laying some SEO playbooks to rest to build value-driven answer engines (which don’t have clear metrics yet) instead.
Here’s how we put your answers, insights and services in front of your audience:
Source86 partners with Shelf for our consistent SEO-optimised content writing, Digital PR Services and Lead Generation, resulting in 10 new salespeople hired to handle inbound demand.
Strategy is often charged as a once-off project cost based on direction and requirements.
Shelf sells content assets as products and each asset has it’s own product price. So for example, if the SEO strategy dictates that your company needs 4 x 1000 articles and 2 x cornerstone pieces of 3000 words each per month. You’d be billed for each asset based on our pricing menu.
Distribution and Digital PR have subscription-based management fees with digital PR being an entirely success-based fee, meaning you only pay for successful mentions, quotes etc.
Yes. Google isn’t your end game anymore, but it’s still the starting point. Most people still use Google extensively to discover products, services and information, and despite the decline, organic search still drives half of all website traffic.
Answer Engine Optimisations helps you show up for your audience beyond Google on AI platforms like Perplexity and ChatGPT, which are growing in popularity. GEO means showing up for your audience in community-driven platforms like Reddit which is fast becoming the go-to platform to build brand authority and real, zero-bullshit trust.
Make no mistake, following SEO as an industry right now will give you whiplash, but the principles of awareness and demand generation are still in tact:
People still need answers/solutions to their questions/problems. Fact.
How people get their answers (via search, answer, AI agents/assistants) is changing. Fact.
The organisation that puts the energy into answering those questions (whether via a blog, a video, an FAQ or a pseudo-anonymous reply on a subreddit or discord group) will remain relevant, no matter how Search evolves.
Getting SEO & GEO right means you’ll need to invest a lot of one of two currencies:
Money
Patience
If you want to see results, fast, you will need an army and a matching budget. You’ll need patience if you want to see results but don’t have any army or a matching budget.
Success is inevitable for both.
Here are some nuggets we often tell our clients:
SEO will not generate leads for your pipeline overnight.
Do not use organic traffic as your pipeline feeder strategy for this year. It’s your pipeline feeder strategy for next year and all the years after that.
Online content is an asset, sales is a gambit. A piece of online content could generate a lead or interest for your company, 20 years from now, whether you and/or your top-performing salesperson are still there or gone years ago. If we’re talking about true “investment” language here, your online content is a true asset in that it will yield a return so long as it exists.
