From inbound content that AIs can’t stop citing, to thought leadership that’s everywhere at once, to nurture campaigns that run themselves… we stitch every channel together, automate high-quality content written by heavyweight B2B writers. Automation isn’t about replacing humans. It’s about freeing them to think bigger and move faster.
We hijacked the B2B marketing rulebook, fed it through an industrial shredder, and now we’re serving up lead pipelines so juicy, even your CFO will crack a smile.
We’ll be your in-house journalists curating quotes, stories, insights and information from inside and outside your organisation to enrich your content with real stories and human opinions. Our mission is to make your content stand out in a blog-eat-blog world with insights that don’t come from rehashed Google Page 1 research.
We’ll discourage you from producing another 16-page whitepaper if we think it’ll do nothing for you. We write content that has a job to do beyond just existing. Every piece of content we write is given a job to do for your reader and not for you. That’s the type of lead magnet that’s irresistible and the type that AI can’t write.
Shelf has carved a reputation among service-based businesses with plans to enter the US market. We help you to build local reputation and authority, create messaging & positioning strategies for your services and products for US audiences and create marketing campaigns that drive enough demand to sign your first 100 clients in a new market.
Product-driven content cannot be written without two voices - the product builder and the customer with an interesting use case to share. What makes it hard to write exceptional Product-led content, is running the interviews, getting on the phone and pulling the stories from those people. One missed interview can set you behind on multiple content pieces. We’re here to extract those stories and turn them into powerful content that only your business could have created.
She’s famous for asking so many questions about your business that your eyes might bleed. FUN! Here’s what it looks like…
We get it. Most of us at Shelf are introverts (not Hila), so we completely understand if the thought of a 30-minute chat makes you queasy.
Feel free to download more information about Shelf and get in touch in any way that doesn’t make you want to vomit.
Full-time employed writers and strategists.
Project and traffic managers so you don’t need to use yours.
Critical thinkers (and creative to boot).
We play well with others and work for and with other agencies.
We create industry-specific B2B content that AI can’t stop citing. Think campaigns, thought leadership, nurture sequences, and product-driven storytelling. Our system stitches channels together and automates delivery, but the words are written by heavyweight writers who understand complex industries. Automation doesn’t replace humans; it frees them to think bigger and move faster.
Most agencies dumb down technical nuance. We do the opposite. Our writers become domain experts in your space (from compliance and logistics to aviation and clinical trials). We thrive on topics that scare other marketers off. That’s why the likes of Foreflight, Stargo, and Saama trust us.
We write for high-consideration B2B and specialised B2C niches. A few examples:
We cover the full B2B content stack:
Both. We build campaign strategies, manage Hubspot and martech stacks, and distribute content across inbound, outbound, and social. We’re agnostic about tools. What matters is content that works.
Book a 30-minute intro call with our founder, Hila. She’ll ask the hard questions, give free advice, and tell you straight if your content isn’t broken. Expect uncomfortable questions about sales, marketing, and positioning. (And yes, it’s fun.)
No worries. Most of us at Shelf are introverts (not Hila). You can download our Content Price Menu, Examples of Work, and Digital PR Menu to browse on your own time. You’ll still get the info you need (without the small talk.)
