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Grow Inbound Leads

The 20-year-old SEO playbook is dead. We’re running the new one, built for AI, GEO, and the new watering holes like Reddit, where AIs are mining and your buyers swap war stories about which vendors actually deliver.

Traditional inbound strategies aren’t just dead. They’re decomposing.

Have your inbound leads been tanking since 2024? We hate being the bearers of bad news, but it hasn’t bottomed out yet.

34.5%

drop in click-through  rates since Google’s AI overviews.  [Ahrefs]

15–64% 

decline in web traffic due to one-click AI answers.  [Forbes]

~25%

drop in organic traffic by 2026, as B2Bs farm pre-purchase due diligence to AI agents. [Gartner]

What You’ll Be Able to Do That You Can’t Today

Own Your Audience Before AI Steals It

We turn casual traffic into owned leads you can actually work before Google and ChatGPT steals it .

  • Gated reports, subscriber-only tools, and exclusive research.
  • Private access communities that keep decision-makers in your orbit.
  • Automated nurture sequences that move them from curiosity to contract.
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Feed the AI’s a Steady Diet of “You”

We engineer content that AI can’t resist and can’t help but cite.

  • High E-E-A-T assets built from your original research, customer interviews, and expert POVs.
  • Strategic placement on Wikipedia, Reddit, and other AI-heavy surfaces.
  • Target and fill citation gaps where AI is quoting your competitors instead of you.
  •  

Shape the Narrative Before Your Competitors Do

  • Create thought leadership on emerging topics before they spike.
  • Map clusters of related subtopics to cover buyer questions early.
  • Create coined concepts, branded frameworks, and proprietary research to generate brand search demand.
  •  

Turn Your Team Into a Your Thought Leaders

  • Build personal brands for key team members: social posts, videos, podcasts, niche expertise.
  • We conduct research driven interviews with your team and subject matter experts to create the thought leadership content your buyers (and the AIs) are thirsry for
  •  

Be Everywhere Your Buyers (and AI) Get Their Answers

We lock you into the sources of truth for your industry including…

  • Trade publications & analyst reports -> where market-shaping opinions start.
  • LinkedIn & Reddit --> two B2B platforms where your buyers and AIs like Perplexity and Gemini are hanging out.
  • Private industry forums & niche communities -> where deals often start before RFPs ever go out.
  • The 10 most-cited sites for your priority topics -> ensuring AI models pull your name into their answers.
  • Strategic guest posts, collaborations, and mentions -> to land you in every conversation that matters.
  • Relevance refreshes -> tied to your latest product moves so your citations never go stale.

The Part Where We Actually Make Your Life Easier

Map Your Inbound Opportunity

We audit your inbound presence, identify the geo-specific hubs, AI surfaces, and subreddits your buyers actually use, and define exactly where you need to show up to win.

Build Your AI Visibility + Inbound Playbook

You get a custom plan that covers high-intent topics, Reddit community entry points, geo-optimised content angles, and authority placement opportunities.

Place, Post, and Position

We execute with precision: strategic Reddit and LinkedIn participation, geo-targeted content, and AI-ready formatting that earns citations in answer engines, backlinks from industry sources, and trust from real buyers.

Optimise and Expand

We track inbound SQLs, AI citations, referral quality, and pipeline value. Then we double down on what’s working to scale your presence, reduce CAC, and keep you ahead of slower-moving competitors.

The behind-the-scenes AI and Martech horsepower

Strategy

  • Ahrefs
  • Semrush
  • Answerthepublic
  • Alsoasked 

Shaping the Narrative

  • Featured
  • Connectively (was Haro)
  • Sourcebottle 
  • HelpaB2Bwriter
  • JustReachout
  • Podmatch
  • Forbes Council

Content 

  • SurferSEO
  • ChatGPT
  • Claude
  • AI Agents for specific asset types
  • Featured ( for user-generated content and curating quotes and opinions)

Distribution

  • WordPress
  • Yoast
  • Rank Math SEO
  • Hubspot (Marketing Hub)
  • Rich Results Test by Google

Recipe for Success

Source86 partners with Shelf for our consistent SEO-optimised content writing, Digital PR Services and Lead Generation, resulting in  10 new salespeople hired to handle inbound demand. 

Read Case Study

No fluffy sales pitch. No B.S.

Just straight-talking marketers who live to grow inbound leads. Whether you’re setting up your funnel or fixing what’s not working, we’re here to help you become a inbound lead magnet. So chat to Hila and don’t be shy. (She definitely won’t be on the call!)

Start Your Inbund Pipeline

FAQ

Inbound Marketing for Supply Chain Leaders

Because search has changed. Google’s AI Overviews, ChatGPT, and other tools now answer questions directly. Without sending traffic to your site. Even if you rank #1, your buyer might never see or click it. The old playbook doesn’t cut it anymore.

It means showing up wherever buyers are doing research (not just Google). That includes Reddit threads, LinkedIn posts, industry newsletters, niche forums, and AI-generated answers. We get you cited, mentioned, and surfaced across all of it.

We don’t just write blogs. We build systems that:

  • Get you mentioned in industry conversations
  • Place you in Reddit and LinkedIn discussions (without being spammy)
  • Make sure AI tools cite your brand in their answers
  • Convert traffic into real leads using reports, tools, and exclusive content

We convert visibility into leads by creating:

  • Gated industry reports
  • Private access tools or communities
  • Automated nurture emails

These turn anonymous traffic into qualified prospects your sales team can work with.

AI tools like ChatGPT, Gemini, and Perplexity pull answers from a mix of websites, forums, and sources. If your brand doesn’t appear on those sources, it won’t show up in the answer. We help make sure you do.

Not much. You give us access to your experts, sales priorities, and ideal customers. We handle the research, writing, distribution, and tracking. No marketing degree needed.