About Us

Creative. Calculated. Collaborative.

We translate your ‘what-the-hell-do-you-do’ into ‘shut-up-and-take-my-money.

Our Manifesto

Why Shelf?

Our marketers

We do not use a freelancing network of marketers. All our marketers are employed full-time by Shelf.

Nothing is boring

We’re curious by nature and will never get tired of learning about your business and your customers. writers are all curious by nature.

A portfolio of supply chain clients

We’ve worked with freight brokers, customs compliance experts, OMS, WMS and 3PLs and freight data automation platforms. We are baked into your industry.

Unexplored routes

Together, we're going to find off-ramps from the loud, noisy, bumper-to-bumper marketing channels and venture down unexplored and fruitful lanes.

Connect the dots

Imagine the level of context depth and innovation it could bring to your marketing by having marketers who are tapped into 20+ supply chain areas. You don't have to imagine it, we’re here.

Taking ourselves out of business

We’re dedicated to finding ways in which AI can help marketing teams do more of what works with less hastle. If anything is going to automate us out of business, it’s going to be us!

Why Not Shelf?

We call these our unique sour points. Because we may not be the right fit for your business, culture or way of work.

Our creatives require deep work and no talkie-talkie.

Our operations team work hard to protect our creatives’ time. Producing exceptional content requires hours of deep thinking and uninterrupted time. So you might have to excuse your creative Shelfian from joining your Slack channel. Rest assured, your Shelfian project manager will definitely be there.

Structure = order = excellent work.

We keep our client base small.

Which means we only ever have 10 to 15 clients at any one time. We do this to give each of our clients deep, focused attention and subsequently, do better work for you.

We will argue with you.

There is profound value in this. AI was built to agree with you even when you’re wrong. It will execute on every incorrect, expensive move you want to make in the wrong direction. When things go wrong, you will sweat, you will lose sleep. AI won’t. Because it will still be computing and “employed” tomorrow and a hundred years from now despite misleading you. AI has all the answers and none of the questions. It can do everything, except argue with you for the right thing.

We hate doing what everyone else is doing.

We’ve spent 6 years hijacking blindly-followed B2B marketing rulebooks and feeding them through an industrial shredder to help companies like yours attract the attention of your perfect buyer. And ensure they keep those eyes on you and no one else. We don’t fall for hype and we keep things practical and realistic.

We ask so many questions that your ears will bleed.

We treat our discovery process like surgery. Because if you want to show the the market your beating heart, or  describe the muscle behind your team or tech, or woo prospects with stories only you can tell from earned experience, then we’re going to have to cut you open.  Metaphorically.  Obviously

Stay ahead of a noisy market by subscribing to the only* supply chain-focused marketing newsletter.

Shelf’s Founder, Hila Bouzaglou, brings you a sharp, supply-chain-centred marketing newsletter packed with ideas, insights and example goodies like:

  • Unexplored martech for supply chain
  • If I was a marketing director for [specific niche industry], I’d publish this Lead Magnet.
  • AI marketing tools that are worth looking at.
  • Free content and campaign frameworks.
  • Irreverent humour with no filter.

👉 Subscribe now and start marketing your company like a B2B marketer who has been doing it for over 16 years.

*At least we think it’s the only newsletter that specifically focuses on marketing for Supply Chain and logistics industries. If you know of others, share them!