AI Content Automation is Nothing for a B2B Writer to Fear
Shameless Shelf-promotion: our perspective on AI content automation “Why,” you may be asking yourself, “would a B2B marketing agency publish a blog about AI content automation? Isn’t that a tragic instance of autocannibalism?” First of all, nice use of the word “autocannibalism”. Second of all, no, it’s not. If we’ve learned anything since the advent […]
Defining Content Marketing Goals: B2B VS B2C, What’s the Difference?
B2B audiences base their purchasing decisions on facts and logic served to them consistently enough to build their trust. B2C audiences, on the other hand, use emotion to drive their decisions. And that’s not all that differentiates the two. For your content marketing campaign to succeed you need an in-depth understanding of the differences between […]
Stretch the Limits of B2B Reach with AI Content Distribution
An introduction to AI content distribution AI content distribution — what is that? Between Chat GPT-generated essays that induce a sense of the uncanny valley with their generic optimism and DALL-E’s abysmal representation of human hands, AI’s infancy in content generation is infamous. However, while these early attempts at content creation are still relatively primitive, […]
The Future of Content Creation: Harnessing AI for B2B Businesses
If the average human did nothing but read 24/7, they’d consume around eight billion words in their entire lifetime. But today, the most advanced Artificial Intelligence (AI) tools are devouring over eight trillion words in just a single month of training. This is all according to Mustafa Suleyman, Microsoft’s AI CEO, in a recent TED […]