Best Last-Mile Delivery Marketing Companies in 2025
In the world of logistics, last-mile delivery has become one of the most competitive, tech-driven, and brand-critical stages of the supply chain. Whether you’re delivering groceries, high-value goods, or e-commerce packages, how your brand shows up and how you communicate value at the doorstep can make or break customer loyalty. The agencies below are helping […]
Top GEO Platforms to Use in 2025
As AI-generated answers become the new front page of the internet, brand visibility is no longer about page rank. It’s about presence—specifically, where and how your brand shows up in tools like ChatGPT, Google Gemini, and Perplexity. That’s the job of GEO tracking platforms. Generative Engine Optimization (GEO) platforms are now critical for B2B teams […]
9 Best Generative Engine Optimization (GEO) Agencies of 2025
As AI-driven search platforms like ChatGPT, Google Gemini, and Perplexity reshape how information is discovered, businesses must adapt their digital strategies. Generative Engine Optimization (GEO) has emerged as a critical discipline, focusing on enhancing brand visibility within AI-generated responses. For B2B companies, partnering with the right GEO agency can be the key to maintaining a […]
B2B marketing is suffering a creativity crisis (and this is a good thing)
Phoebe Gunning Head of People Phoebe was one of the first writers to join Shelf in 2020. She is a veteran of SEO copywriting and has been writing primarily for the supply chain logistics and FinTech industries during her tenure. She also really, really likes Pink Floyd. Connect. — I know what you’re thinking about […]
AI in B2B marketing: are you dating or marrying?
Michael Yee Content Writing, Conversion Copywriting, Pipeline Automation Michael quit B2B for an orderly life in B2C (ha!). Now, he writes content for every stage of the funnel and wrestles with HubSpot to automate pipeline. Connect. – When it comes to using AI in B2B marketing, what’s your relationship status? There’s no right or wrong […]
Why aren’t more B2B brands doing OOH?
Daniélle Ackermann Content Writer Daniélle owes 20% of her B2B success to a combination of coffee and Grammarly and 80% to her hard-earned experience writing 81+ articles on SOC2 compliance. In her spare time, she listens to Wolf Alice and walks her dog. Connect. — What do Shelf, a 100-year-old Spanish woman, and the most […]
What would B2B marketing do if all digital channels failed overnight?
Phoebe Gunning Head of People Phoebe was one of the first writers to join Shelf in 2020. She is a veteran of SEO copywriting and has been writing primarily for the supply chain logistics and FinTech industries during her tenure. She also really, really likes Pink Floyd. Connect. — 5000. Keep that number in mind, […]
Why skilled copywriters are a cheat code in B2B sales
A rational person might think that a sale starts and ends with a sales professional, but most B2B businesses know that that isn’t true. All B2B sales start with consideration, which means that the first person they “seek out” from your business is not your salesperson — it’s your B2B copywriter. In fact, your salespeople […]
How to identify skilled B2B copywriters
Can you name the number one danger of entrusting your company’s content to unskilled B2B copywriters? It’s when all of the B2B content you’re producing is missing the mark — either going unnoticed or attracting low-value leads calling because your content isn’t targeted enough. That’s the difference between outsourcing your B2B content to an unskilled […]
Spotify made me write an article on AI content personalisation
This morning, I set out to write an insightful and well-researched article on AI content personalisation and its potential applications in B2B marketing. Like most writers I know, I make small efforts to romanticise the task at hand. “Bill Shakespeare may have inked his quill to the musical ministrations of a six-stringed lute,” I thought, […]