Why skilled copywriters are a cheat code in B2B sales
A rational person might think that a sale starts and ends with a sales professional, but most B2B businesses know that that isn’t true. All B2B sales start with consideration, which means that the first person they “seek out” from your business is not your salesperson — it’s your B2B copywriter. In fact, your salespeople […]
How to identify skilled B2B copywriters
Can you name the number one danger of entrusting your company’s content to unskilled B2B copywriters? It’s when all of the B2B content you’re producing is missing the mark — either going unnoticed or attracting low-value leads calling because your content isn’t targeted enough. That’s the difference between outsourcing your B2B content to an unskilled […]
Spotify made me write an article on AI content personalisation
This morning, I set out to write an insightful and well-researched article on AI content personalisation and its potential applications in B2B marketing. Like most writers I know, I make small efforts to romanticise the task at hand. “Bill Shakespeare may have inked his quill to the musical ministrations of a six-stringed lute,” I thought, […]
